“If you eat good food why put crap on your skin as we know what goes on goes in”

Brand story

Founder Cindy Lüken was inspired to create 100% natural, toxin-free lipsticks made from food when she researched lipstick formulations and found she could not read what the ingredients were – and she is a food scientist!

There are No Synthetics Dyes, No Synthetic Fragrance, No Synthetic Preservatives, No Petro-Chemicals, No Phthalates, No Lead or Heavy Metal, No Silicones and No Glycols (PEG’s) in our clean beauty recipe.

Eco Criteria

Simplicity, Balance and Honesty are our brand values and are reflected in everything we do. We respect our environment’s wellbeing this is reflected by being certifed Toxin- free, Cruelty Free, Carbon Neutral & Australian Made.

Environmental impact​

Source ingredients ethically and can trace from ‘farm to face’. We are GMO free. Certifed Australian Made meaning we make our product in Australia and a signifcant part of the components are sourced from Australia.



Product Range

Using skin-healthy ingredients that harness the beauty in food means lük lipsticks should not upset hormone regulation, cause allergies or act are a pre-cursor to cancer.

Lip Sticks

Certifed Cruelty Free by Peta. We do not test our products on animals. Certifed Toxin- Free. We are concerned what starts on your lips can end up in your body and in our environment and have long term effects. Minimise packaging – each lipstick is simply packed in a box with little ‘air’ so we maximise the units per square metre for shipping. Outer packaging (box) is recyclable. We support the Carbon Neutral organisation with biodiverse revegetation in Australia to minimise our impact on the environment.

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